These four design systems were developed by the Design Director Dino Zara and the Art Director Lisa Rossi.
.3 steps towards a strong brand identity
You may be launching a new company and needing to define and design its identity, or maybe you need to rebrand to better express who you are, what you stand for, what makes you different. Let’s reveal your world together. I have all the right questions to ask you and your teams, and I’m already excited for the journey we are about to embark on.
.EMPATHY
My first step will be listening to you (and I will keep listening), getting to know you, hear out your goals and wishes. And of course, analyzing everything about your world :
– If you are not yet a brand, then I will need to learn abour the founder’s story, what inspired their/your vision and mission
– If you are an existing brand, I will explore everything there is to study about you (History, company culture, services, clients, anything about you in the news, your content on all your touch points…)
– your market’s trends (how others communicate, what words and designs they use, what content formats, their offers…)
– your target’s evolving habits and expectations (using any documentation you can provide, researching online, connecting with your potential consultancy firm’s data – consumer reports, social listening, SEO or UX insights…)
.DEFINE
Once I have all the information I need, I will cross analyze everything and be able to present to you the key learnings of my audit and if relevant, a SWOT, a brand positioning, a Blue Ocean mapping. Once we agree on the path to follow, I will write the first draft of your brand platform : vision, mission, ambition, key values, unique value proposition, tone of voice….
.IDEATE
Once the brand platform is validated, I will transpose it into a creative brief.
As a creative strategist, I can be the one* to develop alternative storytelling concepts and for each concept a naming, a baseline, a manifesto.
Once you’ll have chosen a concept, I will be able to work with your design teams (or help you find the right designers) to develop your design system (logo, colors, typography, iconography, design rules, mockups…) and produce a brand book.
I can also collaborate with your internal teams or your agency and make sure your visual identity, your content, your online or offline experiences are all coherent with your brand identity and that they embody your creative uniqueness.
*If you already have a creative team, I can also step back and guide them strategically in developing their own alternative branding concepts.
But if you really want your brand to have a heartbeat, to be inspiring, to be something that you (and your teams) will be proud of, the embodiment of your vision, of the value you bring to the world and of your passion…
Then we really need to apply the Worlds. heart x mind approach to this process: take the time and make the space to dig deep into your unique playground and areas of inspiration.
Think culture, think design, think influence and define a language that is both verbally and visually unique to you. Everyone (almost ; )) can design a brand that is “clean” and aligned with the current trends. But together, we can give birth to something powerful, true to you and therefor, unique and timeless.
This level of creative authenticity is what motivates me to do what I do.
Actually, what I get to do.
Case Study
Global Health
The challenge :
– Merging two companies into one (Globality and Foyer Global Health), creating a powerful brand to unite their complementary strengths under one roof
– Building a strong strategy to engage BtoC expat audiences and BtoB customers both
The project :
An in depth audit phase (interviews with customers and partners, internal workshops, desk research…), followed by close collaboration with marketing, UX and design teams to build a brand platform, design system and editorial strategy + team trainings
The result :
Click here.
Let’s express your world
LinkedIn Feedback
Nicolas Flandrin Jones
Marketing & Communications Lead
SWM International / Luxembourg
Nesem’s ability to listen, understand and challenge enables her to quickly grasp your business issues, to step into your world and provide the little extra, the innovative angle, the differentiating element that will enable you to stand out, engage and unite around your brand, your identity, your project.
Dino Zara
Head of Design
Vanksen / Luxembourg
As a Design Director, it was a pleasure to co-create with Nesem on many brand-related projects (branding, campaign, brandbook, strategy, etc.), where her enthusiasm and innovative ideas brought a real freshness. Together, we also helped structure and improve our internal methodology, reinforcing our overall efficiency.
Alexandra Bellion
Expert Marketing Strategy
FANUC EUROPE / Luxembourg
We are working with Nesem on a comprehensive brand strategy project, and her contribution is exceptional. She demonstrates a rare combination of analytical depth, market insight, and creative thinking. The final outcome is not only a strong strategic framework but also a brand story that resonates across our organisation and with our customers.
I can highly recommend Nesem as a strategic partner in any branding or marketing transformation. And looking forward to new projects !!
Marie-Adélaïde Leclercq-Olhagaray
Head of Marketing & Communication
Arendt & Medernach / Luxembourg
I have fond memories of working with Nesem on a branding project. Her finesse and diplomacy, combined with her expertise, make her a top-quality professional.
Worlds. 