From data to meaning
Since 2010, I have combined two skills in everything I do: getting to the essence of any project through strategic planning and building an inspiring and impactful story.
A job well done is done with love and this is what drives the quality of my work – whether the goal is to “help attract new qualified professors for a university” or to “bring an awesome new brand of international health insurance” to the market.
As I present the research learnings and the final recommendation, the layers (brand audit, target insights, trends, benchmarks and blue ocean analysis, and more…) add onto each other, and give birth to the creative ideas that make sense.
Strategy meets collective intelligence and creativity
Strategic planning gives the insurance of having a fully justified recommendation, and the decision makers can easily understand why this is exactly the brand identity or the content (or content strategy) they needed.
A strategic planner is a detective looking to find all the important and relevant pieces of information. My job is to help identify the “creative playground” that fits the brand’s DNA, its differentiating unique value proposition and goals.
Working hand in hand with my clients and often with their creative teams or any expert who can bring added value to the project (digital, tech, legal..), I make sure we are on the right path. I tailor design the process and methodology and if relevant, I facilitate workshops (ideation / design thinking..) to make sure we get the best of each person’s knowledge and skills at the right time, with the right criteria.
Let’s work together
Let’s meet and find out how we can bring your world to life together.
Case Study
SWM International
The challenge :
– Accompanying an international Growth Platform team brought together to accelerate the growth of a new business line throughout two years of research, development, marketing and strategy
– Development of a dedicated brand and its platform + communication strategy
The project :
Strategic planning, workshop facilitation (every 3 months), brand and communication strategy, consumer focus groups, online consumer surveys, expert interviews, coaching of the teams to speak in front of the camera for content creation, collaboration with HR teams to help maintain the team’s motivation in the long run, training to develop a growth and leadership mindset… and more.
The result :
Click here.
Worlds. 