Connecting the dots
Since 2010, I have combined two skills in everything I do: getting to the essence of any project through strategic planning and building an inspiring and impactful story.
A job well done is done with love and this is how I care to work, whether the goal is to “help generate new recruitments for a university” or to “bring an awesome new brand of e-bike” to the market.
As I present the research learnings and the final recommendation, the layers (brand audit, target insights, trends, benchmarks and blue ocean analysis, and more…) add onto each other, and give birth to the creative ideas that make sense.
Strategic planning gives the insurance of having a fully justified recommendation, and the brand is guided in understanding if and why this is exactly the brand identity, the content (or content strategy) or communication campaign they needed.
A strategic planner is a detective looking to find all the important and relevant pieces of information. My job is to help identify the “creative playground” that fits the brand’s DNA, its differentiating unique value proposition and goals.
Working hand in hand with my clients, the creative teams I gather around the brief, and any other experts who have added value to bring to the project (digital, tech, legal..), I make sure we are on the right path. I tailor design the process and methodology and if relevant, I facilitate workshops (ideation / design thinking..) to make sure we get the best of each person’s knowledge and skills at the right time, with the right criteria.
Through the years, I have holistically worked at all levels of communication (integrated communication campaigns, ecosystem and touchpoint strategy, content strategy, brand strategy, BtoC/BtoB/employer brand…) with some of the greatest agencies and brands all over Paris (10 years) and Luxembourg (4 years). You may find examples and feedback on my LinkedIn page. Let’s connect, have a chat, lead inspiring and impactful projects together.
Let’s work together
Whether you are an agency or a brand, whether you already have a brief or not, let’s meet and find out how we can best collaborate together.
Worlds. 