.We all need to connect the dots sometimes
Taking the time to lead an audit, interviews with internal or external targets, do an in-depth online research, read books and research articles… in order to decode what is really going on with your consumers, users, targets, clients, in your industry, with a specific generation (X, Y, W, alpha…).
These steps can be exactly what you need :
- To feed and update your company’s vision
- To inspire your teams and get creative
- Make the right decisions for your brand
- Prove to your BtoB or BtoC clients that you know what matters to them and that you have the solutions
- To publish precious content and generate a valid reason for content creators to talk about you, generate some PR and earned media
Based on your need, I can determine the right research perimeter, the methodology and study format, present the result to your teams or even train one of your own members to present it at your events.
Here are some of the latest studies I produced during my time at Vanksen : Pharma industry digital marketing trends / video introduction, Mapping of digital trends / Webinar with L’ADN, Content Drivers for Global Brands / Webinar…
What topic would you like to decode ?
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Lucile Gouvernel
Head of Strategy
Vanksen / Luxembourg
Nesem always carries out in-depth research to immerse herself in our customers’ varied and complex business sectors, and her ability to understand these specific worlds has been a valuable asset, contributing greatly to the success of her strategic consulting assignments, and to customer satisfaction.
She has also produced studies for us, where her research and above all her ability to synthesize, identify and transcribe issues have been particularly convincing.
She is also a gifted writer, with a singular pen that is always accurate, and equally at ease in French and English (indeed, many of her assignments were carried out with exclusively English-speaking audiences).
Worlds. 