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#Interview avec Carine Negroni: “De l’évolution du brand content chez Leroy Merlin aux Nouveaux Récits”
Carine Negroni a été directrice de la communication de Nature & Découvertes pendant 10 ans avant de devenir la directrice éditoriale de Leroy Merlin fin 2012. Read More
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#Interview with Spuerkeess’ Lisa Wells: “We want to remain the most loved brand in banking”
Chatting with Lisa Wells, vice president and head of marketing of Spuerkeess about her leadership approach, the brand and its evolution through time. Read More
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Prince’s Love Symbol – #Muses #Brands
Diving into the meanings behind Prince’s Love Symbol logo initally designed to free him from his Warner Brothers record. Read More
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KidSuper’s creative freedom – Brands #Muses
Discovering the story behind the fashion brand Kidsuper’s naming and unique creative world. Read More
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Sports Bra : the perfect insight – #Muses #Brands
Women’s sports don’t get the attention they deserve. What if there was a bar dedicated to them ? Read More
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100 Thieves : the gamers’ influence model – #Brands
What’s crazy about e-sports athletes coming together to build a brand ? They already come with a community. Read More
Welcome to the Worlds. Watch
Here are some inspiring brands, books, exhibitions and inspiring muses. Stay tuned for more, coming soon.
I look for brands either created by passionate founders and/or based on strong insights.
I am attracted towards books that help uncover the mysteries of life and its dynamics. When I look at my library, I get excited, thinking it’s a puzzle in the making.
I love exhibitions that are immersive and multidimensional (science, art, culture..).
I call “muses” people who expand the horizons of my world by becoming sources of inspiration.
Worlds. 